It’s not easy to be a traditional sales rep. More than 60% of their time goes to non-sales activities. The manual and mundane tasks of cold calling, updating the CRM, crunching numbers, and scheduling appointments? All up to the rep. The more complex processes of selecting leads, identifying the best client-product matches, and choosing talking points? Still them. No wonder that traditional sales reps can often depend on little more than intuition and a large cup of java when going into client meetings.
But the AI-using salesperson? They live in a different world, one where they spend more time engaging with clients and completing sales — and less time on admin. Let’s see the differences for ourselves: